If you ask me why I like Social Media, the fast pace is certainly among my top reasons. Things stay fresh and interesting. New platforms emerge, existing ones are being tweaked, many disappear after a short hype, and a few develop into successful niche networks.
Now I work in Social Media and it’s my job to stay abreast of change. But if you are a professional photographer, or on your way to become one, you are probably out there and busy taking as many photo opportunities as possible. Right you are!
However, I personally believe that photographers who are not making use of Social Networks are missing out. There is no need to jump on all of them; just rock a few rather than being average on many.
Yes, it can be daunting to have an own business while trying at the same time to stay up to date with the latest Social Media trends. Luckily there is help! For me, Photoshelter is one of the go-to sources for relevant and timely guides for photographers. All guides can be downloaded after entering a valid email address – no obligations.
By the way, I am not affiliated with Photoshelter.
Fun fact: Last month, when Twitter provided a tool to trace back anyone’s very first tweet ever, I found that one.
(Poor, I know, but they didn’t had a Twitter guide back then ;) ).
BUT: it’s still valid! There you go. I recommend Photoshelter since the 28th of May 2011 and I am very comfortable doing so.
Their latest publication is a free paper named The Photographer’s Guide to Twitter. If you really want to understand how to get the most out of Twitter – no matter if photographer or not – go download that PDF file and read it from the beginning to the end. It brims over with great tips and handy examples.
Just the timing of the publication was unfortunate. Photoshelter provided the download link at the same time when Twitter announced yet more changes to roll out in the very near future.
While the guide is perfect as it is, I believe that Twitter’s coming features are especially appealing to photographers and deserve a place in the next Photoshelter guide for Twitter. Let’s take a look:
- Larger header image: Display your favorite capture, collage or marketing message in a customizable header image that spans across 1,500 x 500 pixels. Be aware though that the visible part of the image appears to be just 1,500 x 389, and that your profile image overlaps your header image slightly. Make sure your important elements are within the top 389px and not on the bottom left where the profile image shows up.
- Larger profile image: Upload a photo that represents you or your brand. Within 400 x 400 pixels, sophisticated logo fonts might finally become readable.
- Best tweets: Twitter will automatically highlight your best tweets with a lot of engagement (retweets, favorites) by displaying them with a larger font. Make your promotional tweets as catchy as possible to create initial attention; Twitter will do the rest.
- Pinned tweets: My favorite among the new features. This will allow you to stick an important tweet to the top of your stream, which is priceless considering that otherwise a tweet has a half-life of a few minutes. Pin your latest seminar, project or sales offer.
- Filtered tweets: Select the kind of tweets you would like to see. If you are a photographer chances are you want to see what your peers are up to. Filter their stream by tweets with photos.
If all of this is too abstract for you just head over to Twitter and take a good look at the profile of photographer Anthony Quintano (@anthonyquintano). He is lucky enough to be one of the early testers of Twitter’s new design.
Are you becoming a Twitter fan now? If so, please drop me a line @anjaeichler.
Update: As of April 23 I do have the new Twitter layout as well. Check it out!
If you like this post you might also like Track The Success Of Your Instagram Content Strategy…